Hubspot how this tool can help your business
Industrial marketing is increasingly migrating from the offline world to the online world. There is a growing number of companies that had advertisements only in magazines and television and today use well-structured online campaigns that generate good results. But anyone who thinks that because of this the work has become easier is wrong. It is difficult to organize all the data generated online. Therefore, marketing automation came into play to consolidate information, generate reports and perform more accurate analysis. Now the question is: how can these tools help your business? Below we will cite two real examples of companies that have improved their results and increased sales by using HubSpot to automate digital marketing actions.
Casio UK Casio's marketing team was already using Inbound Marketing techniques. to carry out the company's B2B and B2C interactions. But they were looking for a way to do this in a more Phone Number List organized way and for everyone, thus improving communication between the sales team and the marketing team. So, when looking for different tools to achieve these goals, they chose HubSpot. What was the result? Since signing up in July 2016, Casio UK has increased leads by 496% and revenue by 26%. According to Taka Takeuchi - senior digital marketing manager and implementer of the tool at the company. the reasons why he joined HubSpot were It was easy to use.
Which was important because we needed to start working quickly and the support offered was excellent." The next step was to use HubSpot software to create the customer journey. The marketing department set up landing pages for their content that includes emulators, FAQs, user guides, Calls-to-Action (CTAs) and forms to encourage leads to convert. After the first year, Casio saw excellent results and website traffic increased by 12% while leads increased by 496%. Sky.One Sky.One is a Brazilian cloud computing company. By choosing HubSpot and adopting a digital marketing strategy, they showed sales growth well above average for companies in this field.