Tips to create your own market and become unbeatable at VTEX Day

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On the second day of the VTEX Day 2018 program. Bruno de Oliveira, founder of Ecommerce na Practical, presented to the public the “Five principles to help make your e-commerce unbeatable and create your own market”. Bruno showed the entrepreneurs present at the event strategies that can be more profitable and important than working on selling immediately. For him, more than creating an audience, e-commerce should develop a fan base. We end up denying the medium and long term, as well as market creation," he said. And, if there is no development of the market itself, the virtual store is doomed to compete with its competitors on the basis of price, without having attractive differentials.

On top of that paying much more for customer acquisition with inflated advertising. You may be trying to sell to the customer at the wrong time,” said the founder of Ecommerce na Pratica. There is no point in trying to make the sale if the customer is not aware that he has a problem, and if the product offered does not solve Telegram Number Data his specific pain. Creating a market is understanding the consumer's buying journey, delivering what he needs, when he needs it. But that's not all: the sales funnel has to go beyond closing the purchase. It has to cover the loyalty and advocacy stages, moments in which the customer starts to speak well of your company, likes your page and shares it with friends; becoming a brand advocate.

Check out the five principles shared by Bruno de Oliveira at VTEX. Day 2018 to create your own market and make your e-commerce unbeatable. Court hearing When talking about building an audience for a virtual store, Bruno highlighted the importance of the personalization strategy. That is, to develop a synergy with the consumer, giving a “face” to the brand. Whether showing you and the team that is part of your e-commerce; or transparently embracing a cause that makes sense with your business model and connects you with your customers. “You have to understand your persona to reach them at the right time,” he said. In this way, it will also be possible to determine the audience channels that are aligned with your company and your consumers.