The Future of Digital Marketing Are You Up to Date

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As we approach the 2020s, changes in digital marketing are accelerating and it is necessary to keep up to date so as not to lose space in the market. Klens brought the main trends and a picture of the future of digital marketing. Check out. Artificial Intelligence, Big Data , 5G connection… New technologies are causing major changes in people's behavior, and companies cannot be left out. To reach the target audience and win customers, marketing also needs to be constantly evolving. In this text, we will point out some of the digital marketing trends not only for 2020, but for the coming years, so that companies can now prepare and invest in long-term strategies Keep reading.

Human-focused marketing The creation of a human-centered digital marketing is no longer new, however, it should intensify in the coming years. If before advertising was broadcast to the masses on TV, billboards , advertisements in magazines and newspapers, today it considers the individuals Job Function Email Database who will receive that information much more. With artificial intelligence and Big Data , it will be increasingly relevant to analyze individual consumer characteristics, such as purchasing behavior, habits, preferences, related activities. This enables digital marketing campaigns that reach a large audience, but with a series of variables that customize delivery to get closer and closer to the customer.

Artificial intelligence and Big Data As we mentioned in the previous topic, artificial intelligence, machine learning and Big Data bring a multitude of new strategies to digital marketing. Big Data consists of gathering all available information from different channels, offering many possibilities for using this data in the creation of digital marketing campaigns. Artificial intelligence and machine learning , which seem to be things of the future, are already being implemented in digital marketing today. An example of this are chatbots , conversation robots that are able to respond to customers and learn from interactions. Applicable to website chats, e-commerces and even social media chats.