The opportunity is huge
Lauren Weinberg, Global Head of Marketing at , joins to share holiday shopper trends and best practices. Read on for her advice on how to prepare for the biggest shopping season of the year. : What should small businesses know about this year's shoppers? Lauren From Thanksgiving to Cyber Monday, more than 100 million Americans shop in stores and online. On average, these shoppers plan to spend over $50 on everything from decorations and candy to gift items. Every year, we see more and more consumers shopping online.
In fact, in 2019, e-commerce sales hit an all-time high, with $100 million Industry email list spent on Cyber Monday alone. Shoppers, especially younger adults, are using smartphones to shop, with more than half of online shopping visits occurring on mobile devices during the holiday shopping season. Every year holiday shoppers procrastinate more and more. of holiday shoppers (approximately 100 million people) still shop on Super Saturday, or the last Saturday before Christmas. of people even said they would wait until after Christmas to buy presents.
Last-minute shoppers often purchase gift cards due to the need for convenience. For sellers, we found that eGift Card purchases for took place on . Not only are shoppers waiting until the last minute, shopping doesn't stop after Christmas either. Shoppers will continue to take advantage of post-holiday deals and put their gift cards to good use in the new year. : What are some cheap marketing tricks for the holidays? : Email marketing is a great way to promote your business during the holiday season. People who buy products via email spend more than those who don't receive such offers.