What Is The Difference Between White Hat Seo And Black Hat Seo

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The fine line between giving your a— in a good way or not — to be able to generate good results and be well positioned on google is very short. Anyone who has a website or e-commerce will agree with us: sometimes, it makes you want to take a risk and take ownership of everything that, in some way, could help a website. In the midst of this, there may be actions that are not so well regarded by google today or that are not in line with its current guidelines. While much of seo leans towards enlightened, clean and well-targeted methods, there is the other side of the coin, which uses techniques not approved by search engines to achieve a notable position.

We are referring here to the tactics of white, black and gray hat. Have you heard of any of these seo techniques? If your answer is no, I ask you to prepare yourself because this is exactly what we are going to deal with from now on, so that you understand once and for all how to do seo within google's parameters , without gimmicks, cheats and patcheven if you still don't know the techniques, the terms referred to are Betting email list quite suggestive. To explain them better, we can start from the literal meanings of each one: white hat, black hat and gray hat , simple. The nomenclatures, in terms of curiosity, came from the idea of ​​old western movies in which the “good guy” wore a white hat and the “villain”, a black accessory.

From this thought, we can separate these nomenclatures as the same as the “evil side” and the “good side”. That's what both techniques do. Black hat goes to the bad side , it is a kind of violator of google's general guidelines, which intends to take advantage of its possible flaws and suspicious and unconventional automation methods. White hat , as the good guy that it is, respects all of google's guidelines and parameters , has its morals based on producing quality content and strategically thought out, with honest resources and links. On the contrary, black hat tactics act like google infringers. In addition to using not so honest practices, they take advantage of any gap to benefit.