After E commerce comes F Commerce

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Facebook is already considered the main social site in the world used by Internet users to deepen their friendship and professional relationships. And that's why it ends up standing out as an important relationship tool between brands and consumers. Since the emergence and heyday of Orkut, companies have been using social networks to communicate with their audience and to promote their brand, publicize products and offers. But it looks like Facebook has really left all other social media behind. With the strong expansion experienced by e-commerce and social networks, there is a great expectation in the market that Facebook evolves from its main feature.

Which is relationship and sharing experiences, to a sales and business platform. Social commerce is already starting to move many brands in the offer of products within social networks. Therefore, F-Commerce gains popularity and becomes part of the Austria Phone Number List plans of companies of different sizes, from small entrepreneurs to large retailers. Players such as Magazine Luiza and Submarino have already joined the environment with their own platforms and resale methodology. Another retailer that entered the channel recently was Compra Fácil. With all this wave, tools like LikeStore, beeSocial and Meu Shopping gain popularity. LikeStore is the best known platform on the market.

Launched in early 2011 the startup has 4,800 registered stores and received more than 100,000 visits in one year, with stores earning an average of R$ 30,000 per month. “The interesting thing about the tool is that, in most cases, small companies that had insignificant sales in their e-commerce increased from 100% to 200% per month. We are close to a structure that pays for itself just eight months after the first store was launched”, Ricardo Grandinetti, product manager at LikeStore. E-Like, developer of the “Meu Shopping” f-commerce platform, which brings together several social virtual stores within Facebook, entered into a partnership and now has a Braspag payment solution.