Microinfluencers in Digital Strategies How to Use Them
If you are aware of the new trends in digital marketing , you have probably heard of “digital influencers” (or digital influencers, in portuguese). Basically, the term refers to the new opinion makers, who are increasingly popular on video and streaming platforms, such as youtube, or on social media, such as instagram and facebook. The news in the digital world, however, is not this. Now, micro-influencers are dominating digital strategies. Basically, we are talking about people who, in fact, have influence over a group of people, but end up forming an opinion of a group with a more specific niche. The group is smaller but extremely targeted. In today's post, we're going to tell you everything about these types of influencers so that you can use them in your digital strategies.
How to find them? Micro-influencers can be all over the place. A moderator of a specific facebook group, a content producer on a small youtube channel, even an active forum user. There are countless places where influencers can be found. The most important thing is to look for vehicles and platforms that really have a direct relationship with your audience. Is the Latvia Phone Number List idea to sell products from a small shoe store? How about looking for people who, despite not being famous, have a good audience on instagram? If the idea is to promote some kind of service, how about looking for a moderator from a neighborhood group? How to use them in your strategies? Micro-influencers can be used in the same way that digital influencers already are.
Basically the idea is to hire a type of service provider so that they can promote their brand to the public that frequents a certain platform or social media, such as facebook, instagram, youtube , among others. In most cases, it's important to make it clear that the influencer is promoting your brand. It is quite normal, even, that he wants to mention this in his publication. In other situations, however, he may already be a user of your product or service and spontaneously mention your brand. The most important thing is to understand that the influencer of a more specific niche only works as a bridge between you and your audience. Ideally, it should treat your brand appropriately. Therefore, guiding you is always essential! In addition, he himself needs to have an affinity with his product, of course.