Understand the importance of integration between the marketing and sales sectors
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The marketing and sales sectors are often seen as separate sectors within companies. However, they both work towards the same goal, which is closing sales. While marketing struggles to attract new customers and retain current ones, sales closes and negotiates prices. The two sectors are equally important for companies to achieve their goals, so nothing more natural than working together, right? But how to unite these departments and make them work in harmony? That's what you'll discover in this article, check it out! With the digital transformation and the popularization of the internet, the consumption habits of the population have changed a lot . Previously, the sales process was carried out exclusively by the commercial sector, while marketing worked on promoting products and attracting customers.
Now, as the buying journey is mostly taking place on the internet , consumers are searching on mechanisms like Google about the products and services they want to buy. Based on this scenario, the marketing and sales sectors had to adapt and work together . Currently, marketing has begun to create techniques to Denmark Email List improve rankings on product search pages, quantifying website hits, better understanding customer profiles and classifying them according to where they are, the so-called sales funnel . The sales sector, on the other hand, began to receive leads with a higher chance of sales, or conversion, from the marketing team. In this way, negotiation and sales efforts are carried out with consumers who are more likely to make a purchase.
How to integrate the two areas? In this scenario built with the digital age, the sales sector became more focused on negotiating prices and contracts, while marketing on attracting customers and maintaining the company's reputation. But, how to make marketing and sales work together to increase the productivity and revenue of a business? First, it is important that there is real sharing of all data, information and insights. The sales team must be aware of the campaigns that the marketing team develops and marketing needs to think about its strategies considering the paths that the commercial sector will follow. See some examples below: Sales needs to inform marketing about the products and services that will focus efforts.