Coworking in hotels: hospitality industry innovating
sanjoykumar10 last edited by
The prefix “co”, present in many Portuguese and foreign words, refers to the meanings of company and sharing, as in the word “cooperation”. In recent times and against an individualist trend that pulsates in current Honduras Email List societies, this idea of “joining forces” to which this prefix alludes has been gaining more and more space in what is conventionally called the “Sharing Economy ” . It is a set of new economic and social practices, which defend a more human philosophy of work, through ideals such as sustainability and social responsibility . In this context, movements such as “coliving” (with collective housing) and “ coworking ” have emerged in recent years . The latter has positioned itself as the new face of work. The idea is simple.
When we talk about coworking spaces, we are talking about unconventional offices , which aim to put in contact, in the same shared environment, different professionals, from different branches and activities – the so-called “coworkers” –, who share the maintenance costs of the workplace and also build together a creative, autonomous and flexible environment . All of this provides better performance and creates opportunities for connection and exchange of experiences, knowledge and practices. According to a global study carried out by Deskmag, the profile of coworkers is mostly made up of a relatively young public (around 35 years old) and graduate or postgraduate (85%). In other words, there are reasons to think that the future of work will increasingly involve these shared and more flexible spaces – where, instead of coffee, if you want, employees can enjoy a beer between one meeting and another.
A reflection of this promising future, in the hospitality sector, one of the current trends is precisely the creation of coworking spaces. It is, without a doubt, an excellent business and growth opportunity, capable of attracting new customers , of the most varied profiles, to the hotels. In times of increasingly fierce competition, knowing, assimilating and adapting to new developments is essential. That's why, in this post, we've summarized everything that's important to know about coworking in the hotel sector to help you understand how to use this trend in favor of your establishment. The very concept of “coworking” was coined in 1999 by an American writer and game designer named Bernie Dekoven.